Marketing kategória termékei

Growth Marketing Strategy - Drive Profits and Sustained Business Growth

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a...

Digital Public Relations and Marketing Communication Trends in Africa

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The...

The 10-Second Customer Journey - The CXO's playbook for growing and retaining customers in a digital world

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are mad...

Obsolete - How Change Brands Are Reshaping the Branding World - And How Established Names Can Fight Back

Foundations of Prediction Markets - Modeling, Simulation, and Empirical Evidence

A prediction market is designed to trade and predict future events. This book provides a comprehensive and multidisciplinary treatment of...

Data Storytelling in Marketing - How to Tell Persuasive Stories Through Data

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

The Vulnerable Consumer - Beyond the Poor and the Elderly

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here,...

Advanced Marketing Research - Methods, Tools and Analytics for Effective Market Research

Learn how to develop and apply the latest marketing research methods with this concise, practical textbook that includes real-world data ...

ChatGPT for Marketing - Learn Practical Applications of ChatGPT for Marketing

Explore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavours. This b...

The Corporate Hero's Journey - Your Path to Being an Impact Intrapreneur

Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. ...

Selling Is an Away Game - Close Business and Compete in a Complex World

Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how salespeople approach s...

Effective marketing

Rebuilding Market Economy in the Baltic and Central European Countries

This paper concentrates on the process of transition in eight Central-East European countries after the collapse of the Berlin Wall until...

A History of Advertising

Creative promotion The evolution of the ad The history of western advertising is a long one, starting as early as the 1630s, when Frenchm...

The Internet Case Study Book

Strategies For Success How to make your business work online Featuring 60 success stories, from clients' briefings to final projects,...

Marketing -An Introductory Text