Marketing kategória termékei

How Brands Grow - What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

The Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pre...

The Challenger Sale - Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

Buyology - Truth and Lies About Why We Buy

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much d...

Jab, Jab, Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and bea...

Superforecasting - The Art and Science of Prediction

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST "The most important book on decision making since Da...

This is Marketing - You Can't Be Seen Until You Learn To See

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

Good Services - Decoding the Mystery of what Makes a Good Service

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, b...

Building a StoryBrand - Clarify Your Message So Customers Will Listen

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatic...

Marketing 4.0 - Moving from Traditional to Digital

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for ...

Value Proposition Design - How to Create Products and Services Customers Want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Val...

Marketing Theory and Practice

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

Selling the Invisible - A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any...

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

Marketing 5.0 - Technology for Humanity

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Mark...

Sell It Like Serhant - How to Sell More, earn more, and become the ultimate Sales Machine

"Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of ec...

The Brand Gap - How to bridge the distance between business strategy and design

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strateg...

The Bitcoin Standard - The Decentralized Alternative to Central Banking

THE ESSENTIAL GUIDE TO BITCOIN'S HISTORY, PROPERTIES, USES, AND FUTURE In The Bitcoin Standard, economist Saifedean Ammous walks readers ...

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech...

Thank You Economy

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazo...

The Challenger Sale - How To Take Control of the Customer Conversation

Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.

Way of the Wolf

Originally published in hardcover in 2017 by North Star Way.

Influencer - Building Your Personal Brand in the Age of Social Media

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

Boost sales results by zeroing in on the metrics that matter most "Sales may be an art, but sales management is a science. Cracking the S...

Know Your Onions - Corporate Identity - Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector ...

$100M Offers - How To Make Offers So Good People Feel Stupid Saying No

** OVER 300,000 COPIES SOLD!! ** Number 1 Amazon BEST SELLER over the last 74 weeks! I took home more in a year than the CEOs of McDonald...

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It p...

The New Rules of Marketing and PR - How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniq...

Innovative B2B Marketing - New Models, Processes and Theory

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developme...

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

The Sell - The Secrets of Selling Anything to Anyone

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

The Go-Giver, Expanded Edition - A Little Story About a Powerful Business Idea

"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful...

Web3 Marketing - A Handbook for the Next Internet Revolution

THE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Inte...

Social Media Marketing 2024 - The Complete Social Media Marketing Guide

Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide you have been looking...

Escaping the Build Trap - How Effective Product Management Creates Real Value

"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather...

Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury bra...

Who Gets What - And Why - The New Economics of Matchmaking and Market Design

"In his fluent and accessible book, Mr. Roth vividly describes the successes of market design." -- Economist.com? "In this fascinating, o...

Epic Content Marketing: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest co...

How Brands Grow - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadma...

Zig Ziglar's Secrets of Closing the Sale - For Anyone Who Must Get Others to Say Yes!

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book. Doctors, house...

Rethinking Users - The Design Guide to User Ecosystem Thinking

Die normale Vorstellung vom "Benutzer" ist unvollständig und basiert auf veralteten Vorstellungen. Diese Vorstellungen von einfachen, dir...

How to Speak Machine - Computational Thinking for the Rest of Us

Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you a...

Effective marketing

Marketing Theory and Practice

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

Rebuilding Market Economy in the Baltic and Central European Countries

This paper concentrates on the process of transition in eight Central-East European countries after the collapse of the Berlin Wall until...

A History of Advertising

Creative promotion The evolution of the ad The history of western advertising is a long one, starting as early as the 1630s, when Frenchm...

The Internet Case Study Book

Strategies For Success How to make your business work online Featuring 60 success stories, from clients' briefings to final projects,...

Marketing -An Introductory Text

Instead of advertising

A guide to what marketers should do instead of advertising. Interaction design for marketing and a new breed for agencies.

Report and Evaluation of the ASOS Website

Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st Class, Universit...

Co-Branding: Fit Factors between Partner Brands

Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the pas...

Inclusive Branding - The Why and How of a Holistic Approach to Brands

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element...

Tell Me... What Do You Teach? - The Teacher's Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines)

Marketing Your Teaching Business ¿ The importance of being different. For freelancers who know how to teach but don't know what or how to...

Capri Sun. A story of success in the beverage industry

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Su...

Opportunities and risks of open innovation to ensure innovative power in small and medium-sized enterprises in the business-to-business sector

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Ap...

Marketing Decisions Under Uncertainty

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations r...

Use of Market Data in the Recruitment of High Potentials - Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation a...

The low-cost airline Ryanair - A critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration

Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, Cardiff University (Unive...

Amazon.com. An e-commerce force in Europe - Amazon's mission of being the world's most customer-centric company

Bachelor Thesis from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social M...

Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota - The Tools You Need at Every Stage to Close More Deals and Crush Your Quota

Must-know concepts and smart strategies to improve every part of your sales process-from the new Essential Series for business profession...