Marketing kategória termékei

TWITTER IS NOT A STRATEGY

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital met...

Conquering the Seven Summits of Sales - From Everest to Every Business, Achieving Peak Performance

Two experts who have summited the tallest mountain on each of the seven continents?and scaled the highest peaks in corporate sales and bu...

The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success?regar...

Design Innovation and Integration

Design Innovation und Integration ist mehr als nur ein Werkzeugkasten, es ist ein Leitfaden für die Branchenführer von morgen. Das Buch b...

Hbr's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (Hbr's 10 Must Reads) - Bonus Article: An Interview with Andris Zoltners

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If y...

Cultural Intelligence for Marketers - Building an Inclusive Marketing Strategy

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intellig...

The Ultimate Linkedin Messaging Guide - How to Use Written, Audio, Video and Inmail Messages to Start More Conversations and Increase Sales

Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, rec...

The Long Tail - Why the Future of Business Is Selling Less of More

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hit...

Converted - The Data-Driven Way to Win Customers' Hearts

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strat...

Catalyst

The Corporate Social Mind: How Companies Lead Social Change from the Inside Out - How Companies Lead Social Change from the Inside Out

Perennial Seller - The Art of Making and Marketing Work that Lasts

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redempt...

Irreplaceable - How to Create Extraordinary Places that Bring People Together

"Through exotic storytelling, human behavior insights, and proven design techniques, Kevin Kelley-an attention architect and cofounder of...

NOW YOU CAN AFFORD

From a broke salesman struggling to make ends meet to becoming an international marketing sage. Tarek Abdel Salam's incredible journey is...

From Impossible to Inevitable - How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Break your revenue records with Silicon Valley's "growth bible" "This book makes very clear how to get to hyper-growth and the work neede...

Legendary Service: The Key Is to Care - The Key is to Care

Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known f...

Growth Hacker Marketing - A Primer on the Future of PR, Marketing and Advertising

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your ...

Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen ...

The Influencer Industry - The Quest for Authenticity on Social Media

A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or Tik...

Marketing Communications - Integrating Online and Offline, Customer Engagement and Digital Technologies

Clean Language Interviewing - Principles and Applications for Researchers and Practitioners

Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing i...

Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and custom...

Managing Public Relations - Business Principles and Tools for Strategic Communication, 2e

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a com...

Marketing: An Introduction, Global Edition

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects m...

Predictive Marketing - Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics pr...

Marketing Strategy - Overcome Common Pitfalls and Create Effective Marketing

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage...

Dialogue - The Art of Thinking Together

Dialogue provides practical guidelines for one of the essential elements of true partnership--learning how to talk together in honest and...

Introduction to Sport Marketing - Second edition

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in s...

Just Listen | Softcover - Discover the Secret to Getting Through to Absolutely Anyone

Do you ever feel like you're talking to a brick wall? The first step in persuading anyone to do anything is getting them to hear you out....

Empathetic Leadership

Empathetic Leadership comes with a requirement to invest time and/or effort to get to know the party you are dealing with. It is not a co...

Visual Creativity - Inspirational Ideas for Advertising, Animation and Digital Design

Inspirational ideas for advertising, animation, and digital design from a leading creative director.

Marketing Theory and Practice

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

Essentials of Marketing

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe ...

The Complete Copywriter - Create Marketing Copy That Works

Write effective copy that is concise, contemporary, captivating and customer-focused.

750 Tips and Tricks for Social Media - Marketing for Facebook, Instagram, Pinterest, YouTube & Co.

Nowadays, more and more companies are discovering social networks as a profitable advertising channel. As an unavoidable result, the same...

10 Disciplines With Numerous Tips and Tricks for Growth Hacking - Strategies for more sales and success

Growth hacking is a term that refers to the use of smart and innovative strategies to boost the growth of a start-up or business - at no,...

500 Steps to Your Own Profitable Online Store - Sales and customers on order

Today, more orders are being placed on the web than ever before. Sales in global e-commerce are rising unstoppably and steeply upwards. I...

Behind the Brand - Stories from some of the most intriguing innovators, entrepreneurs and the reasons behind their success.

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sal...

The Obstacle is the Way: 10th Anniversary Edition - The Timeless Art of Turning Trials into Triumph

Since bestselling author Ryan Holiday introduced Stoicism to the world with The Obstacle Is the Way in 2014, this simple but powerful phi...

Small Enterprise Marketing - Eighteen Case Studies

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand s...

The Art of Small Business Social Media - A Blueprint for Marketing Success

In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower sm...

The Attention Economy - A Category Blueprint

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and ad...

Building a Storybrand 2.0 - Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Story...

Triple Fit Strategy - How to Build Lasting Customer Relationships and Boost Growth

It's time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value selling"--trying to ...

Personalized - Customer Strategy in the Age of AI

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic imperative. Resea...

Brand Management - Principles and Applications for Effective Branding

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding,...

Marketplace Dignity - Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasing...

Day Trading Attention - How to Actually Build Brand and Sales in the New Social Media World

"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales,...

Biometrics and Neuroscience Research in Business and Management - Advances and Applications

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies...

Screen Wars - Win the Battle for Attention with Convergent TV

Screen Wars is the ultimate guide to future-proof video advertising techniques that maximize your ad spend and visibility across multiple...

Experiment, Build, Scale - A Blueprint for Building High-Performance Sales Teams

Based on 20 years of sales experience, Experiment, Build, Scale is the go-to-market field guide for startup founders. Startup founders of...

Secure Data Mining

Data mining is a process to extract useful knowledge from large amounts of data. To conduct data mining, we often need to collect data. H...

ChatGPT for Marketing - Learn Practical Applications of ChatGPT for Marketing

Explore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavours. This b...

From Click to Boom - The Political Economy of E-Commerce in China

"The rise of e-commerce has transformed China's economy over the past two decades. By late 2020, close to 800 million Chinese people had ...

Strategic International Marketing - Strategy Development and Implementation

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Wind...

Obsolete - How Change Brands Are Reshaping the Branding World - And How Established Names Can Fight Back

Emerging Technology & Crisis Management in the Halal Industry - Issues and Recent Developments

This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel is...

Data-Driven Personalization - How to Use Consumer Insights to Generate Customer Loyalty

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages...

Influencer Marketing Strategy - How Influencers Can Help Grow Your Business

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow ...

Responsible Marketing - How to Create an Authentic and Inclusive Marketing Strategy

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond p...