How Brands Grow - Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Oxford University Press, 2021
Összefoglaló
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Részletek
- angol
- 239 oldal
- Kötés: félvászon
- ISBN: 0190330023
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