Digital Landscape - Communication in the 21st Century

Összefoglaló

Part I: Foundations of Digital Communication.- Chapter 1 Digital Communications:Context and Contours.- Chapter 2 Digital Society: Culture and Communication.- Chapter 3 Netiquette: Etiquettes for online interactions.- Chapter 4 Digital Technologies for Social Inclusion: Disability,Gender and Ethnicity.- Part II Building Your Digital Presence.- Chapter 5 Building the Self for Social Media: Personal and Professional.- Chapter 6-The Art of Maintaining Your Digital Profile.- Chapter 7-Narrative of the Persona: Your Digital Avatar through Vlogs.- Chapter 8 Establishing Oneself as a Brand on Social Media: Connectingwith the Target Group.- Part III Creating and Sharing Content.- Chapter 9- Initiating Digital Conversation.- Chapter 10 The Principles and Practice of Digital Content Writing.- Chapter 11- Patterns of Innovation in Digital Content Creation.- Chapter 12 Microblogging: Mastering the Art of Brevity.- Part IV Engaging in Digital Dialogue.- Chapter 13 Ways to React on Social Media: Expressing the Self.- Chapter 14 Acknowledging and Negotiating Opinions over Digital Media.- Chapter 15 Social Media Content Moderation.- Chapter 16 Changing Dynamics of Digital Communication for Institutions.- Chapter 17 Managing Multimedia for Institutional Networks.- Chapter 18 New Age Tools of Institutional Communication: Blogs and Vlogs.- Part VI: Emerging Trends in DigitalCommunication.- Chapter 19 Digital Correspondence: Formal and Informal.- Chapter 20 OTT Platforms: A New Era of Viewership.