Predictably Irrational - The Hidden Forces That Shape Our Decisions
Harper Collins Publ. USA, 2010
Összefoglaló
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.
Részletek
- angol
- 348 oldal
- Kötés: papír / puha kötés
- ISBN: 0062018205
The Serviceberry - An Economy of Gifts and Abundance
From the #1 New York Times bestselling author of Braiding Sweetgrass, an inspiring vision of how to reorient our lives around gratitude, reciprocity and community As Indigenous scientist and author...
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