Inclusive Branding - The Why and How of a Holistic Approach to Brands
Palgrave Macmillan UK, 2002
Összefoglaló
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
Részletek
- angol
- 228 oldal
- Kötés: papír / puha kötés
- ISBN: 1349430153
Tedd kosárba mindkettőt egy gombnyomással!
A kettő együtt:
Online ár:
9 380 Ft
Eredeti ár: 9 873 Ft
Online ár:
35 132 Ft
Eredeti ár: 36 981 Ft
Thank You Economy
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank...
Online ár:
8 063 Ft
Eredeti ár: 8 487 Ft
Online ár:
9 380 Ft
Eredeti ár: 9 873 Ft
ÉRTÉKELÉSEK
0
az 5-ből
0 értékelés alapján