Digital Business and E-commerce

Chaffey, Dave - Edmundson-Bird, David - Hemphill, Tanya

Pearson, 2024

Összefoglaló

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.

angol･papír / puha kötés･ISBN: 1292725834